Website videos increase conversion rates.
Website Videos YouTube Videos
|Return Home Walk-On Videos|
a Marketing Video
There are many reasons you should consider using video technology as
a marketing tool.
Novelty: Market studies on sales videos show that nearly everyone given a DVD will view it at one point or another - even if only out of curiosity.
Curiosity is a powerful tool..
Retention: Modern society
Viral Video Marketing
Is Spreading Fast
Viral video refers to the spread of a video clip across the Internet, in much the same way that a virus propagates. An amateur home video uploaded to YouTube can conceivably reach a huge audience overnight, as viewers forward the video to friends, talk about the clip in forums, and chat rooms.
Many top brands are leveraging viral video to gain exposure and create a unique brand experience.
Viral videos can stimulate word
of mouth, and potentially reach a large audience for a much lower cost than traditional media.
Effective viral videos are usually funny, shocking, informative, or extremely creative, providing viewers with an extremely impacting and memorable connection with your brand.
Now, it is far more likely that a coworker or friend will be talking about a funny video that they saw on YouTube rather than a print ad that they saw in a magazine.
Online videos can increase conversion
Music sets the tone of the video. A film without an underscore loses much of its impact.
Imagine the shower scene in Psycho without those screeching violins . . . . or the love scenes between Rhett Butler and Scarlett O'Hara with no lush, swirling strings to help bring on the tears.
Music speaks to the core of our humanness in a way that text, speech, and images cannot.
Music composed specifically
We can use real musicians
Give us a call - we'll help you make a decision on the benefits of original music.
Are customer testimonial effective?
Customers testimonials are powerful endorsements and should be included in your promotion material - especially in your website video promotions.
With video you can have real people (not actors or celebrities) express their candid opinions about your product or service. Real people convey credibility.
Delivery is important - the idea is to keep it real.
Your customer should give specific examples not generalities about their experience with your company.
Customer testimonies offer a method to overcome buyers' fear, doubt, and uncertainty by providing a third party validation of your business.
A Nielson Company report stated that "A recommendation by someone
remains the most trusted source of information
" 78% of respondents